ICHCAP

UNESCO has launched a free massive open online course titled "Living Heritage and Sustainable Development" in collaboration with ICHCAP, the SDG Academy (a United Nations initiative for sustainable development education), and the National Autonomous University of Mexico (a UNESCO Chair University). This course is designed for the general public, students, as well as experts in the fields of sustainable development and intangible cultural heritage. Spanning over 6 weeks, the course includes 25 online modules. It was created in collaboration with 13 experts in the field of intangible cultural heritage from around the world. Through this course, participants can explore the relationship between intangible cultural heritage and sustainable development, and contribute to global capacity-building for the protection of intangible cultural heritage."

Capitalizing on the improved interest and efforts to safeguard ICH, ICHCAP strives to lead stakeholders in various modes of safeguarding processes at the national, sub-regional, and regional levels. By launching many accessible projects, the Centre works towards a heightened understanding of living heritage with emphasis on community development, cultural diversity, and international cooperation. In pursuing youth-oriented initiatives, ICHCAP propagates individual appreciation of ICH through the youth whose participation in ICH transmission and safeguarding is necessary toward better systemic changes and sustainable development.

The ICH Creator Support Program, initiated to encourage the creation and creative activities of young individuals in the field of intangible cultural heritage content, is a long-term initiative of the center. In 2022, university students participating as ICH Creators attempted to produce new content, including videos, card news, and designs based on intangible heritage data. In 2023, the scope of the program expanded to support the video content creation of young creators, both domestically and internationally, who operate YouTube channels. Additionally, the results of creator-produced videos are uploaded to the center's YouTube channel, aiming to create a virtuous cycle in the consumption of intangible heritage content.

ICHCAP is actively dedicating efforts to produce its own YouTube content for the promotion of its major domestic and international projects and events. Additionally, we strive to provide diverse content to the public based on intangible cultural heritage data in the Asia-Pacific region. Particularly, starting from 2023, the center is rapidly aligning with the trends in the swiftly evolving content market through strategic promotional activities, emphasizing the strengthening of SNS channel operations and the activation of short-form content production to enhance domestic visibility.