Promoting the value of intangible cultural heritage (ICH) and raising public awareness about cultural assets, domains of knowledge, and practices relevant to ICH safeguarding shape conducive conditions for the protection of living heritage. Active promotion of ICH and pertinent awareness raising initiatives enrich a wider consciousness to support sustainable activities of ICH safeguarding. In recent years, promotional activities for the visibility of ICH safeguarding has not only sparked greater public interest, but also contributed to the inter-generational transmission of living heritage, garnering an improved participation from the youth.
Accordingly, ICHCAP strives to promote community participation and raise public awareness of living heritage by producing various media and publication programs such as ICH Courier, e-newsletter, UNESCO Publication Translation, ICH introductory materials, children’s books, and other types of ICH contents. In addition, ICHCAP continuously organizes and supports germane public events and festivals.